Knowing more? Do you want to go even more in depth and get more tips? The aforementioned book Compassionate Leadership (affiliate) is a useful basic book, especially for leaders who are still in the early stages of transition to a more people-oriented way of leadership. The writers Rasmus Heegaard and Jacqueline Carter help you on your way in an accessible and friendly way and support you with important mantras that help you become wiser and more aware as a leader.
Especially useful if you 20:00 sharp and my weekend has started. My phone vibrates, you sent me an email! The subject triggers me. I open whatsapp list your e-mail, but that's where it goes wrong: 'Dear Sir/Madam' Why this doubt, you know who I am, don't you? Without reading further, I'm moving your email to my trash. I have not (yet) bothered to unsubscribe from your mailing list. However, on your next attempt you will be 1-0 down anyway.
This a description of an exceptional case? Unfortunately not. At least not based on my experience. And I'm not just talking about e-mails from parties unknown to me. My insurer has known me as Bert for a long time. Communicating with your customers in an automated way is very important. Marketing campaigns with the right content, at the right time, aimed at the right person and via the right channel. Basically just the holy grail in marketing. Cards on the table: I don't know the secret either.