Education is a timeless topic. With the popularization of the mobile Internet, online education came into being. It sprouted in 2013 and showed explosive growth in 2015. "Internet + education" deepens the trend of marketization and informatization of education, and strives to solve the problem of inequity in education.
There are many classifications of education. According to the different educational objects, education is divided into early education, K12, adult Buy email list education, overseas training and vocational training. Among them, K12 and vocational training are the two parts with the greatest development potential in the current education industry.
Why does the K12 market have huge development space? The issue of further education has always been a concern of parents and children. Especially in China, parents have the mentality of "hope their children will become dragons and their daughters will become phoenixes". They are afraid that their children will lose at the starting line, and hope to improve their children's academic performance through various means.
2. Demand analysis
Elementary school to high school students, post-00s or even post-05s
Parents of students, mainly post-75s and post-80s
From the perspective of students, children of this age group have been exposed to the Internet early and have developed the habit of using the Internet as a tool to accomplish what they want to do. They are in the stage of youth and youth, and they spend most of their time studying and writing in their daily life, and the remaining fragmented time will be spent on entertainment and leisure. There are still similarities between the post-00s and the current post-90s. They seek differences and individuality, and they are more inclined to socialize with like-minded strangers.