The flow of each hot event should be like this after the outbreak; the public knows the hot spot - the public participates in the discussion - the public spreads it. Its event flow should be; from event outbreak - heat up - heat peak - (secondary peak) - heat drop - continuous drop - back to normal.
In this time period, referred to as the 24 rules, with the help of the definition in crisis public relations:
The 24-hour rule means that in the Internet age, 24 hours is the limit in terms of how quickly companies can respond to crises, because "events" will spread to all corners of the world within 24 hours.
Therefore, enterprises should start the crisis management mechanism within 24 hours after learning of the crisis, and make preparations. According to the 24-hour rule of crisis public relations, companies should announce the results within 24 hours, otherwise, an information vacuum will be created, and various misunderstandings and speculations will arise.