Create a button click event Phone Number Database in GA4 Flexible GA4 provides more freedom It takes some getting used to: a new interface, new settings, new naming conventions and perhaps all parts of GA4. But the flexibility and freedom that GA4 offers over Universal Analytics makes it worth getting used to. A good example Phone Number Database of the flexibility that GA4 offers are the buttons below. These can be found in the events report. Without all kinds of complicated actions in GTM or the data layer, it is possible to adjust all incoming events completely to your own liking. Customize events to your liking In the report where Phone Number Database you view the activity of all your set events, you have the option to: edit events create events manage custom definitions.
Events that GA4 automatically Phone Number Database measures or that you have set up can be adjusted here yourself without having to dive into GTM. For example, in theory you could merge two events 'file_download' and 'file_open', if they relate to the same action, by changing the naming within your report. In addition, you can also Phone Number Database change your set parameters of an event, allowing you to merge or split certain information to gain more insight and overview in your GA4 reports. Set conversion targets Editing your Phone Number Database events is also the best way within GA4 to set conversion goals.
Within your list of Phone Number Database configured events you can 'mark certain events as conversion' after which you can track them again in a separate report. If an event is just not the goal you want to measure, you can create a new event without too much effort or ensure that an existing event is adapted to your own wishes. You can then measure this as a conversion. Conversion Goals in GA4 Google Analytics 4 Can't Replace Phone Number Database Universal Analytics Yet All in all, it takes some getting used to all the innovations, but in my opinion Google Analytics is really improving! However, a small caveat. GA4 is far from complete in terms of functionalities and cannot serve as a full replacement for Universal Analytics for the time being.