In the past year or so, "private domain traffic" has bulk sms service successfully broken the circle. From the insights of a few people to the practice of many enterprises, private domain traffic has become an important proposition for the digital transformation of enterprises. The more discussions about private domain traffic, the more arguments there are. There must be detours, and there may be right paths. But with limited opportunities and limited time, how can we bulk sms service wait for the answer to come to light? All walks of life, all companies, different postures, different methods. Crossing the river by feeling the stones is our glorious tradition. We hope that more companies will touch the stone and take less detours. Therefore, we try to go back to the origin and spy on the nature of private domain traffic.
In the process of continuous product iteration, we have bulk sms service refined three principles of private domain traffic. The principle of traffic sovereignty. What is the core value that private domain traffic brings to enterprises? Not to mention the eight major values and the ten major values. Drain the water, and what cannot be deleted is the traffic sovereignty related to the bulk sms service fate of the enterprise. The principle of category stewardship. What is the core value of private domain traffic to consumers? The bottom line is that consumers benefit. In the short term, it may be directly induced by benefits, but in the long-term relationship, it must solve a certain aspect of the consumer’s problem and become the category steward in the consumer’s mind. Top-level design principles.
How to operate private domain traffic well? One bulk sms service person or one department cannot solve the problem. Private domain traffic operation is everyone's business and must have top-level design. The young private domain traffic is still inconclusive, this is our phased summary. This article will analyze the three principles one by one. 1. The principle of traffic sovereignty The first principle of private domain traffic—the principle of traffic sovereignty, comes from bulk sms service enterprise-centric insights. Those who do not seek the overall situation are insufficient to seek a domain. From an enterprise perspective, private domain traffic is not all traffic. Only by seeing the overall situation of traffic can we see the true value that private domain traffic brings to enterprises. Before the advent of private domain traffic, there were three main sources of traffic: channels, advertising and brands.