That's because all the topics discussed are related and interdependent. Let us walk you through some more concrete examples of pillar pages. Pillar Pages and How They Affect Well, pillar pages can help organize your content into easy-to-navigate clusters of topics. But did you know that pillar pages and topic clusters can boost your work? Below, we explain how they affect your rankings and why they must be part of your strategy. The main way of pillar page promotion. Improving Site Structure Organizing your content into thematic clusters does more than just make your site look good. Doing this will make it easier to crawl your site, indexing every page of every blog while calculating your expertise and authority level.
Improving your site's structure also means that search engines industry email list can more easily find the most appropriate pages to show up in the results for a particular search term. Conversely, on a site without strong topic clusters, it may be difficult for Google to find the most accurate or useful links for users amidst a poor site structure. Overall, with a smooth website structure, you are likely to get higher rankings (in search engine results pages). That's the goal, right? Helps you rank for high-traffic keywords In short, pillar pages are more likely to rank for high-traffic keywords because they provide comprehensive information on core topics. Most of the time, when searching for a topic, users will want top-level information first.
That's what pillar pages are for. Then, once they are interested, users will want to know about more specific subtopics, that is, explore cluster content. With such a user-friendly website structure, what are the reasons for users to leave your website? The message here is that Google understands that users may have broad interests in topics that ultimately translate into a particular search intent. Pillar pages and topic clusters can help support this user journey. Displaying expertise, authority, and trust pillars page oozes authority. In Google's eyes, that's a big yes. Overall, the pillars of content help your business build (expertise, authority, and trust.