Jul 30, 2022
In General Discussions
That Is, Constantly Communicating the Same Message Until It Impacts the Public. “80% of Purchases in Physical Stores Are Conditioned by Digital Interactions” - 2. Speakers 1920x1080 33 1024x576 Round Table: the Future Is Called Madtech: the Redesign of Marketing and Advertising During the Event, a Round Table Was Held with the Participation of Cristina Sánchez , Global Marketing Manager & Events at Accenture, Jordi Tomas , Head of Ecommerce at Saba Group, and Fernando Migrone , Zendesk Marketing Vp for Latin America. in This Debate We Learned Why Madtech Is the Future and How Technology and Data Have Managed to Redesign Marketing and Advertising. in Addition, They Gave Us the Keys to Understand This Digital Transformation in Which We Are Immersed. Among the Most Notable Points of the Round executive list Table, the Importance of Setting Ourselves an Online Presence Objective Was Discussed, Knowing What Digital Presence Our Company Specifically Needs. in Addition, Jordi Tomas Commented That "80% of Purchases in Physical Stores Are Influenced by Digital Interactions, So We Must Take into Account the Ropo (Research Online, Purchase Offline) Process That Users Follow to Reach Them in the Best Possible Way. Form". “80% of Purchases in Physical Stores Are Conditioned by Digital Interactions” - 2. Speakers 1920x1080 34 1024x576 Some Topics That Made the Audience Reflect Were Also Discussed, Such As, for Example, If the Metaverse Has Real Applicability in Companies and If It Is a Field to Be Exploited by the Marketing Area. Also How Backward Chatbot Technologies Are, Which Makes Us Wonder That Maybe We Don't All Need to Have One on Our Site to Serve Customers If It's Not Going to Solve Their Real Problems. Do You Want to Become a Martech or Adtech Expert?