Apr 20, 2022
In General Discussions
We are referring to TikTok , which is already the Indonesia Phone Number List number one option for more and more brands when it comes to sinking their teeth into influencer marketing. The fact that on TikTok any user or any content can potentially become Indonesia Phone Number List viral and the growing popularity of this platform are seducing more and more brands when influencer marketing budgets are at stake. Brands like Chobani, Verizon or Alaska Indonesia Phone Number List Airlines are already prioritizing TikTok when launching influencer marketing campaigns. The brands most focused on Generation Z drink the winds for TikTok “Marketers go where the audience is, so while many brands continue to prioritize. Instagram based on their audience demographics, other Indonesia Phone Number List much more Gen Z -focused brands are giving TikTok the spotlight when it comes to collaborating. with influencers ”, explains Katy Wellhousen, account director of the agency Indonesia Phone Number List specializing in cultural marketing 160over90, in statements to Digiday . Over the course of the last quarter "there has definitely been a noticeable acceleration in brand Indonesia Phone Number List investments in TikTok ," says Brendan Gahan, chief social officer and partner at Mekanism. The increase in spending on TikTok, particularly among those brands focused on very young audiences, comes at a time when the famous app from. China has seen its popularity greatly amplified Indonesia Phone Number List beyond Generation Z (the same that initially raised it to the altars). “ In TikTok it is possible to experiment with content at a much lower cost . In fact, this app is most effective when Indonesia Phone Number List brands use it natively and run away from the beautifully produced style that reigns on Instagram,” says Wellhousen. Among the brands that have recently decided to put the accent Indonesia Phone Number List on TikTok is SeatGeek. This company dedicates 75% of its influencer marketing budget to YouTube, between 15% and 20% to TikTok and the remaining 5% to Instagram.