Apr 10, 2022
In General Discussions
So how do you level the playing field and start to add quality permission - based email addresses to your database? Here are some tips that you can use to cost effectively build your email address database and increase your customer participation and retention rates: START TO ASK FOR IT! Every communication or touch point with a customer should start or end with a request for an email address. By utilizing the four points below, you should be able to Latest Mailing Database add email addresses for 5% to 10% of your postal file over the course Latest Mailing Database one year. 1. Direct Mail Collection Think about how much time and money you spent for copy and design on your last new direct mail piece. Most companies have started to ask their customers for their email address information within these mailings. This is a great step forward. However, companies Latest Mailing Database need to look at one major improvement if they want to increase their email address Latest Mailing Database collection rates. To date, most requests for email address information have been pushed, shoved or jammed into whatever white space remains.