Oct 11, 2022
In General Discussions
Landing pages are an integral part of building a successful website and paid media strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions. A lot of companies put landing pages on the backburner compared to their home page content and more popular pages. This mindset can be detrimental if you ever want to interest new clients and increase website traffic. It doesn’t have to be hard to build successful landing pages. Keep reading for 10 tips to help you optimize your landing pages and get more conversions. What is a Landing Page? A landing page refers to the page that a consumer will arrive at or “land” on when they click on your website from the search results page or other paid media. If you search for “Hubspot vs Salesforce” on Google, an ad from Hubspot will appear. When you click on the ad, you are taken to a landing page that compares Hubspot and Salesforce. The landing page explains why Hubspot thinks they are better than Salesforce. Oftentimes landing pages are linked to search or social media ads, but they don’t have to be. You can rank organically by optimizing your pages, or you Consumer Phone List can share pages on social media or in an email. Why are Landing Pages So Important? Good landing pages will increase your website traffic which will result in an increase in the number of website conversions you receive. If you don’t have strong, concise landing pages, then you can expect your bounce rate to increase, and website visitors and conversions to decrease. In addition, if a website visitor is not satisfied with your website the first time they visit, there is a good chance they will not return. The good thing is, we have built this list of 10 tips to help you optimize your landing pages, so keep reading! Understand Your Sales Funnel Landing pages can be one of the first points of interaction your prospects have with your company. This is important to understand because it’s likely that prospects that are coming to your website for the first time will not convert. In fact, 98% of website visitors do not convert. It can be discouraging to see so many new website visitors, but very few conversions. This is normal, and understanding how your customers flow through your sales funnel can help you shorten the time it takes to convert them into paying customers. If you want more information on how to understand your sales funnel, take a look at this article here. By understanding your sales funnel, you’ll be able to optimize your landing pages for conversions.