Jun 15, 2022
In General Discussions
The catch is that there's no way for advertisers to distinctly target in-feed-only ads. Discovery campaigns are part of Google's list of campaign types that automatically serve ads Industry Email List to multiple properties. In addition to the Discover feed, Discovery ads run in Gmail and on the YouTube homepage. With this combined slate, Google says Industry Email List Discovery ads can reach a universe of “hundreds of millions” of people. Advertisers said the results of the Discovery campaign compensated for control and viewability limitations. “ We agree with the lack of reporting on the channels at the moment, because the benefits outweigh the lack of transparency,” said Moses Chang, group media director at MMI. "Right now, we're looking at performance at the campaign Industry Email List and ad Industry Email List group level and deciding what we want and won't continue to run," said Duane Brown, Founder and Chief Strategy Officer of the agency. digital Take Some Risk, which will speak on Discovery ads. at SMX West next month. Who should test Discovery campaigns? Advertisers have tested Discovery campaigns for clients with a range of objectives, from awareness to acquisition and sale. "We're focusing heavily on our e-commerce Industry Email List customers for Discovery Ads," Brown said, "but I think there's an opportunity for technology and SaaS brands to use the channel." At Seer Interactive, Molly Quinn, PPC Associate, tested a Discovery campaign for a client looking to increase brand awareness and increase site traffic. “For this particular situation, we Industry Email List chose to leverage Discovery because our client was seeing a decline in sessions on their homepage year over year,” Quinn said.