There is no magic involved when it comes to internet marketing and you actually need to invest some time and effort if you want to see the mailing list rewards. If you are looking for some practical tips on how to build an effective and responsive mailing list, take a look at the tips below and try to integrate it in your internet marketing strategy. 1. Offer a promotional bonus. Freebies often attract the attention of the buying public because most of the time, they are more likely to buy something from a company mailing list who offered them a gift because they think that they were able to get a bargain. 2. Conduct extensive article marketing with the right keywords in it. This is an effective method to consider if you want to convince possible buyers to sign up. By choosing the right keywords directly related to your company, you will be able to select only the ones that are interested with what you mailing list have to sell them. 3. Fine tune your opt in page. Using better headlines is an effective way and you can stay away from boring and obsolete headlines. Always be very creative in creating your titles because this is what will invite people to visit your site.